What is marketing
Marketing is defined as ‘the activity, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large’. Marketing is the most important function in any business. Without marketing, there is no business! This book will provide you with an understanding of how to plan, implement, measure, analyze, forecast, and control your marketing activities.
Types of Marketing
- Social media marketing.
- Influencer marketing
- Affiliate marketing.
- Email marketing.
- Content marketing.
- Search engine optimization (SEO)
- Paid advertising (PPC, SEM, etc.)
Marketing mainly has many types of work, such as-
- Understanding the market from the perspective of the customer.
- Doing market research
- Developing a strategy keeping in view the needs of the future.
- Analyzing market competition.
- Build long lasting relationships
- Creating Brand Identity
- To prepare the product according to the requirement of the customer.
- Fixing the price according to the market competition.
- Using Strong Advertising Tools.
What is selling
Selling is the act of persuading someone to purchase a product or service by convincing them that it will bring them enjoyment, benefit, or satisfaction. You can use various methods to persuade someone to buy your product or service, but the strategies that work best are personal and custom-tailored; you have to know your product or service inside and out. You have to be able to highlight the benefits of your product or service over those of the competition
Some important information about selling and marketing
Marketing Research:
Before making any product, it is very important for you to think that what are the similarities related to that product in the market, and according to what they are being sold.
Consumer Behavior :
It is also very important for you to understand what is the opinion of the customer regarding the product.
Business Market :
Now you will not make your loss due to the customer affair, so you have to first estimate that when you bring the product in the market, what will be its effect on your business.
Brand Management :
Whichever brand's product you make, that is, you also have to pay attention to its category.
Product Management :
Whatever product you make, you should manage it well and bring it to the market. Like its shape, size etc.
New Product Development:
The more and more quality you can add to the new product than the old one, the better.
Product Life Cycle:
Keep in mind that according to you, the life span of the product made by you can be. Somewhere you make a product that lasts only 2 months, after that it is closed.
Pricing Strategies:
This can be the most important point for the marketing person = whenever you make a product and fix its price, then keep in mind that you neither make that product for very high profile people nor poor people with a middle eye. keeping |
You just have to make the product keeping in mind the needs of the middle class people, because most of the people in India belong to this category.
Promotions & Advertising :
This is very important, if you are launching a new product in the market, then it is very important for you to promote it. Otherwise, think yourself whether people sitting at home will dream about the product made by you or not, for this you must do promotion.
Sales and Distribution :
In the end it comes that through whom you will sell that product and by focusing mainly on which place.
Friends, I have explained the concept of marketing as best as I could. If you have any doubt then you can clear it by commenting.
Let us now understand the difference between sales and marketing once again according to a table, after that I will end this article.
Difference between marketing and selling
Marketing is the strategy of promoting a product or service. This includes how to advertise, the price, the channel of distribution, and so on. Selling is an outcome of marketing. Selling is when you convince someone to buy your product or service.
Marketing generates leads which are then sold by salespeople. Marketing is the process of attracting customers to buy your product or service. Marketing is often confused with sales, but marketing is used to generate awareness for a product or service so it can be sold. Sales are the act of convincing customers to buy something they might not know about.
Marketing is what you do BEFORE you sell your product. Sellers are usually the ones who talk about the product after it's been marketed. Marketing includes advertising, packaging, flyers, social media posts, events, etc. Selling is what the sellers do to convince people to buy their products.
Hope now you are able to understand the difference between sales and marketing, and if need be, now you will be able to explain it to others as well.
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